JET Industrials

JPW Industries manufactures a variety of industrial tools and machinery, including woodworking, metalworking, and material handling equipment. Their product lineup includes power tools, dust collection systems, metal fabrication tools, ironworkers, clamps, vices, and safety gear. They cater to industries such as construction, manufacturing, and metalworking, offering brands like JET, Wilton, Powermatic, Baileigh Industrial, and Edwards Ironworkers.

The Challenge

JPW Industries, a leader in industrial tools, faces challenges in helping customers quickly find product details and purchase woodworking and metalworking equipment. The large catalog and multiple resellers make the buying process difficult, especially for non-tech-savvy customers, resulting in lost sales and frustration.

Our Solution

A poker-sized deck of cards showcasing JPW products. Each card highlights key product details like features, model numbers, and specifications, along with a scannable QR code for direct purchase. This compact and easy-to-use format simplifies the buying process, especially for those uncomfortable with online searches.

Front Side

Each card displays the following key elements on the front side:

  • Brand Logo: JPW Industries logo for strong brand recognition.
  • Product Image: High-resolution photo for easy visual identification.
  • Product Name: Clear product name for quick recall.
  • Model Number: Bold model number for easy reference.
  • Product Features: Bullet points highlighting key selling points.
  • Specifications: Concise summary of key specs (e.g., dimensions, power).

Back Side

The back side of the card features a scannable QR code, allowing customers to quickly access the product page for more detailed information or to make a purchase. This eliminates the need for manual searching, streamlining the buying process and making it more efficient for customers, particularly those less familiar with online navigation.

Package Side

The packaging of the deck is designed to reinforce JPW Industries' brand identity while providing customers with a preview of its content. The foil package prominently displays the JPW Industries logo, ensuring strong brand recognition.

  • Branding: The logo is front and center for immediate visibility.
  • Industry List: It includes a list of relevant industries, such as woodworking and metalworking, giving customers a quick understanding of the product categories covered in the deck.

This combination of branding and industry representation makes it easy for customers to assess the deck's relevance to their specific needs.